All posts by Jonno

About Jonno

I am passionate about digital marketing and digital strategy. During the day, Jonathan fulfills the role as Head of Digital Marketing for HKLM. My work at HKLM includes strategy conceptualization, focusing on the alignment of digital marketing to business strategy as well as assisting HKLM's clients on fulfilling their digital objectives. I am also the author of Internet Marketing for Entrepreneurs, a 50 000 word body of work which touches on the subtleties of digital marketing which are often overlooked. View all posts by Jonno →

The Google Evolution

September 3, 2015Marketingbranding, colours, google, identity, logo, marketingJonno

Google are certainly on a mission to shake things up at the moment. From their initial move of creating “Alphabet“, the new holding company, right through to the launch of their refreshed logo and icons for all Google properties. But I guess the real question is, “why?”.... Read On

Crowd funding: a fad or promising business model

August 21, 2015CrowdFundingcash flow, crowd, crowd funding, donation, equity, loan, rewardJonno

By now I think everyone has heard about crowdfunding in some way, shape or form. Typically the first thought is that of KickStarter. The crowd funding platform (CFP) that literally started the category. In just 2014; over 3 300 000 (that’s 3,3 million people) pledged more than half a billion dollars (yip; with a ‘b’)…! That is roughly one thousand dollars every minute last year!... Read On

Build it and they will come!

August 4, 2015Branding, Mark Livesbrand engagement, branding, capability, city branding, dubai, process, travelJonno

While this was popularised by Kevin Costner in the movie “Field of Dreams”, the adage seems to hold true for the development of Dubai, as a city and something of a central hub of stability and all manner of business and leisure tourism in the Middle East region.... Read On

Nigeria. Africa’s most powerful brand

July 15, 2015Branding, Nigeriabrand audit, branding, Country Branding, Culture, NigeriaJonno

HKLM’s second annual Business Leaders’ Forum was held at The Oriental Hotel, Lagos on Monday, 22 June and attended by a diverse cross section of senior management and marketing executives.... Read On

A Sorbet by any other name

July 14, 2015Branding, Mark Livesbranding, competitive, service, SorbetJonno

Would taste as sweet, with apologies to the great William Shakespeare. That may or may not be the case for Sorbet, the dynamic new entrant into the local South African beauty industry, which had some serious second thoughts at the time of launch of this highly differentiated brand name in a somewhat predictable category.... Read On

The brand audit. How healthy is your brand?

July 1, 2015Brandingbrand, brand audit, brand healthJonno

You know full well that you’re supposed to have an annual check up with your GP. It’s common sense. Should a health-related symptom be detected early and treated, it’s less likley to become a serious problem later on, right?... Read On

Xenophobia and the South African Brand Challenge

April 30, 2015Branding, South AfricaAction, brand, Change, Pledge, South Africa, xenophobiaJonno

South Africa has once again been plunged into the clutches of xenophobic violence. The first time this happened on a large scale was in 2008, where countless thousands of migrants were either killed or misplaced. Now in 2015 it is happening again; throughout the country; from the seemingly peaceful Cape right through the capital and beyond.... Read On

HKLM Living Lab

New Brand Thinking