Category Archives: Digital

The Real McCoy: Cry the internal brand

As neither political analyst nor commentator, I approach this space with caution — yet with equal passion and rigour — on the subject of the South African internal brand at such a tumultuous time in our young democracy. This column preparation coincides with two rating-agency downgrades following the dismissal of our minister of finance and the inexplicable midnight cabinet reshuffle announced by President Jacob Zuma, resulting in an unprecedented move by a diverse spectrum of South Africans and civil society to march upon our very president and demand his resignation in order to save the country.... Read On

The changing nature of teams

I have not often written on the issue of structure and find it opportune to do so after being inspired by the work of General Stanley McChrystal and his co-authors in a book titled Team of Teams. Yes, it does have a military link, however, not in the context of another dramatic war story but rather as a process of discovery and reinvention of the very nature of teams and structure, in order to remain relevant and effective. It tackles new rules of engagement for a complex world in a convincing fashion.... Read On

Agency culture — how indie beats the multinationals

The debate of the large international group vs the local independent agency is not a new one and is not my focus today. It is, however, evident that the independent agency, specifically one in which the founders are still involved, occupies a special space, particularly when it comes to creating a unique and differentiated culture.... Read On

Digital Darwinism and the Post-Digital Era of Branding

Digital Darwinism is when technology and the expectations of the consumer outpace the ability of the business to respond. It’s survival of the fittest; where the fittest are those most able to respond to their stakeholders wants and needs on the platforms and channels they are most comfortable with!... Read On