Category Archives: Marketing

The Real McCoy: Cry the internal brand

As neither political analyst nor commentator, I approach this space with caution — yet with equal passion and rigour — on the subject of the South African internal brand at such a tumultuous time in our young democracy. This column preparation coincides with two rating-agency downgrades following the dismissal of our minister of finance and the inexplicable midnight cabinet reshuffle announced by President Jacob Zuma, resulting in an unprecedented move by a diverse spectrum of South Africans and civil society to march upon our very president and demand his resignation in order to save the country.... Read On

Of startups, challengers and nation brands

It is always opportune to reflect on the state of the nation, insofar as our own internal psyche and behaviour are concerned when compared to other parts of the world. This idea was amplified again for me when reading Dan Senor and Saul Singer’s book, Start-up Nation: The Story of Israel’s Economic Miracle in an interesting account of how this tiny country, faced with immense adversity on multiple fronts, has achieved such amazing economic success.... Read On

The changing nature of teams

I have not often written on the issue of structure and find it opportune to do so after being inspired by the work of General Stanley McChrystal and his co-authors in a book titled Team of Teams. Yes, it does have a military link, however, not in the context of another dramatic war story but rather as a process of discovery and reinvention of the very nature of teams and structure, in order to remain relevant and effective. It tackles new rules of engagement for a complex world in a convincing fashion.... Read On

Agency culture — how indie beats the multinationals

The debate of the large international group vs the local independent agency is not a new one and is not my focus today. It is, however, evident that the independent agency, specifically one in which the founders are still involved, occupies a special space, particularly when it comes to creating a unique and differentiated culture.... Read On

Rebels with a cause

Following a series of workshops I have recently concluded across five SADC countries, engaging some 300 people in the process of brand-building from the inside out, I feel compelled to share some thoughts and insights from a leading conservation business in Africa, which has been shaping the industry for some 30 years and is very successfully adopting some of the fundamental principles of internal brand engagement.... Read On

Putting lipstick on the pig not a sustainable model

I was initially alarmed and dismayed by a headline in the April edition of Harvard Business Review, only to settle down in understanding and agreement once I had read it properly. Titled “Culture is not the culprit” by Jay Lorsch and Emily McTague, the authors analyse four companies through the lens of CEO leadership and strategy, and make the case for focusing upon business basics, rather than culture, as the solution.... Read On

Digital Darwinism and the Post-Digital Era of Branding

Digital Darwinism is when technology and the expectations of the consumer outpace the ability of the business to respond. It’s survival of the fittest; where the fittest are those most able to respond to their stakeholders wants and needs on the platforms and channels they are most comfortable with!... Read On

Forget Omnichannel; Brands and Data are Omnipresent

Much has been said recently about a digitally lead brand. Which is excellent. We need to evolve our thinking from a world where a brand is something that happens to you; to a far more accurate world where a brand is certainly still part of the experience, but is now more of a facilitator of the experience rather than the owner of it.... Read On