Tag Archives: ZMOT

Digital Darwinism and the Post-Digital Era of Branding

Digital Darwinism is when technology and the expectations of the consumer outpace the ability of the business to respond. It’s survival of the fittest; where the fittest are those most able to respond to their stakeholders wants and needs on the platforms and channels they are most comfortable with!... Read On

The evolution of brand communications

In a world where advances in technology have allowed us to become more connected than we have ever been; society finds itself in a position where we are beginning to lose the amount of real interaction we have with each other, and instead we opt to connect with each other digitally through social media. This means that the manner in which brands go about communicating with their consumers has also had to adapt and evolve with the times in order to stay relevant. Over the past few years, brands have had to rethink their communications campaign strategies and the channels of communication they utilise to engage with their consumers.... Read On