Tag Archives: advertising

Use your second chance properly

I’ve always held the view that we all make mistakes, and perfect delivery each time is damn hard. My maxim, however, has been that, when you screw up, how you respond to the mistake or customer’s complaint does matter and may make the difference. If you get a second chance, then use it well in dealing with a complaint or addressing the product or service malfunction. Customer service 101, I guess.... Read On

The airline that carries its heart on its planes

Not every organisation is marketing- and communication-minded but those that are tend to drive this function on a continuous basis. They advertise, promote or brand regularly, and some of the variables are the extent of the budget, the channels of communication and the market messages. Why then do companies take a different approach to organisational health, people and culture?... Read On

The evolution of brand communications

In a world where advances in technology have allowed us to become more connected than we have ever been; society finds itself in a position where we are beginning to lose the amount of real interaction we have with each other, and instead we opt to connect with each other digitally through social media. This means that the manner in which brands go about communicating with their consumers has also had to adapt and evolve with the times in order to stay relevant. Over the past few years, brands have had to rethink their communications campaign strategies and the channels of communication they utilise to engage with their consumers.... Read On