Tag Archives: communication

Of startups, challengers and nation brands

It is always opportune to reflect on the state of the nation, insofar as our own internal psyche and behaviour are concerned when compared to other parts of the world. This idea was amplified again for me when reading Dan Senor and Saul Singer’s book, Start-up Nation: The Story of Israel’s Economic Miracle in an interesting account of how this tiny country, faced with immense adversity on multiple fronts, has achieved such amazing economic success.... Read On

Use your second chance properly

I’ve always held the view that we all make mistakes, and perfect delivery each time is damn hard. My maxim, however, has been that, when you screw up, how you respond to the mistake or customer’s complaint does matter and may make the difference. If you get a second chance, then use it well in dealing with a complaint or addressing the product or service malfunction. Customer service 101, I guess.... Read On

Agency culture — how indie beats the multinationals

The debate of the large international group vs the local independent agency is not a new one and is not my focus today. It is, however, evident that the independent agency, specifically one in which the founders are still involved, occupies a special space, particularly when it comes to creating a unique and differentiated culture.... Read On

Rebels with a cause

Following a series of workshops I have recently concluded across five SADC countries, engaging some 300 people in the process of brand-building from the inside out, I feel compelled to share some thoughts and insights from a leading conservation business in Africa, which has been shaping the industry for some 30 years and is very successfully adopting some of the fundamental principles of internal brand engagement.... Read On

Forget Omnichannel; Brands and Data are Omnipresent

Much has been said recently about a digitally lead brand. Which is excellent. We need to evolve our thinking from a world where a brand is something that happens to you; to a far more accurate world where a brand is certainly still part of the experience, but is now more of a facilitator of the experience rather than the owner of it.... Read On

The evolution of brand communications

In a world where advances in technology have allowed us to become more connected than we have ever been; society finds itself in a position where we are beginning to lose the amount of real interaction we have with each other, and instead we opt to connect with each other digitally through social media. This means that the manner in which brands go about communicating with their consumers has also had to adapt and evolve with the times in order to stay relevant. Over the past few years, brands have had to rethink their communications campaign strategies and the channels of communication they utilise to engage with their consumers.... Read On