Tag Archives: marketing

Of startups, challengers and nation brands

It is always opportune to reflect on the state of the nation, insofar as our own internal psyche and behaviour are concerned when compared to other parts of the world. This idea was amplified again for me when reading Dan Senor and Saul Singer’s book, Start-up Nation: The Story of Israel’s Economic Miracle in an interesting account of how this tiny country, faced with immense adversity on multiple fronts, has achieved such amazing economic success.... Read On

Staying the course with internal branding

Is it a cycle?

I’m always the first to concede that we shouldn’t live life through our own home movie, but unfortunately this column has been triggered by an in-flight experience aboard the airline from Cape Town back to Johannesburg, or Lanseria, more specifically. And a simple and easily avoidable one at that.... Read On

Agency culture — how indie beats the multinationals

The debate of the large international group vs the local independent agency is not a new one and is not my focus today. It is, however, evident that the independent agency, specifically one in which the founders are still involved, occupies a special space, particularly when it comes to creating a unique and differentiated culture.... Read On

Rebels with a cause

Following a series of workshops I have recently concluded across five SADC countries, engaging some 300 people in the process of brand-building from the inside out, I feel compelled to share some thoughts and insights from a leading conservation business in Africa, which has been shaping the industry for some 30 years and is very successfully adopting some of the fundamental principles of internal brand engagement.... Read On

Putting lipstick on the pig not a sustainable model

I was initially alarmed and dismayed by a headline in the April edition of Harvard Business Review, only to settle down in understanding and agreement once I had read it properly. Titled “Culture is not the culprit” by Jay Lorsch and Emily McTague, the authors analyse four companies through the lens of CEO leadership and strategy, and make the case for focusing upon business basics, rather than culture, as the solution.... Read On

Digital Darwinism and the Post-Digital Era of Branding

Digital Darwinism is when technology and the expectations of the consumer outpace the ability of the business to respond. It’s survival of the fittest; where the fittest are those most able to respond to their stakeholders wants and needs on the platforms and channels they are most comfortable with!... Read On

Forget Omnichannel; Brands and Data are Omnipresent

Much has been said recently about a digitally lead brand. Which is excellent. We need to evolve our thinking from a world where a brand is something that happens to you; to a far more accurate world where a brand is certainly still part of the experience, but is now more of a facilitator of the experience rather than the owner of it.... Read On

The airline that carries its heart on its planes

Not every organisation is marketing- and communication-minded but those that are tend to drive this function on a continuous basis. They advertise, promote or brand regularly, and some of the variables are the extent of the budget, the channels of communication and the market messages. Why then do companies take a different approach to organisational health, people and culture?... Read On

Discovering Digital: The Prologue

For a long while now, I’ve been incessantly grappling with the concept of the digital world and what it can do for us. I had decided to focus on how brands utilize this virtual space to interact with all their stakeholders in an attempt to add significant value, as well as to strengthen the relationships those brands have with the aforementioned audience. Initially, all I was looking to accomplish was to establish a firm enough grasp on this idea so that I could successfully write a blog post or two.... Read On