It is always opportune to reflect on the state of the nation, insofar as our own internal psyche and behaviour are concerned when compared to other parts of the world. This idea was amplified again for me when reading Dan Senor and Saul Singer’s book, Start-up Nation: The Story of Israel’s Economic Miracle in an interesting account of how this tiny country, faced with immense adversity on multiple fronts, has achieved such amazing economic success.... Read On
Tag Archives: brand
Use your second chance properly
I’ve always held the view that we all make mistakes, and perfect delivery each time is damn hard. My maxim, however, has been that, when you screw up, how you respond to the mistake or customer’s complaint does matter and may make the difference. If you get a second chance, then use it well in dealing with a complaint or addressing the product or service malfunction. Customer service 101, I guess.... Read On
Heads, hearts and deeds
There is clearly no shortage of leadership material of the wrong kind at the moment, but there is also evidence of the opposite.... Read On
The brand audit. How healthy is your brand?
You know full well that you’re supposed to have an annual check up with your GP. It’s common sense. Should a health-related symptom be detected early and treated, it’s less likley to become a serious problem later on, right?... Read On
Xenophobia and the South African Brand Challenge
South Africa has once again been plunged into the clutches of xenophobic violence. The first time this happened on a large scale was in 2008, where countless thousands of migrants were either killed or misplaced. Now in 2015 it is happening again; throughout the country; from the seemingly peaceful Cape right through the capital and beyond.... Read On