Category Archives: communication

Digital Darwinism and the Post-Digital Era of Branding

Digital Darwinism is when technology and the expectations of the consumer outpace the ability of the business to respond. It’s survival of the fittest; where the fittest are those most able to respond to their stakeholders wants and needs on the platforms and channels they are most comfortable with!... Read On

Forget Omnichannel; Brands and Data are Omnipresent

Much has been said recently about a digitally lead brand. Which is excellent. We need to evolve our thinking from a world where a brand is something that happens to you; to a far more accurate world where a brand is certainly still part of the experience, but is now more of a facilitator of the experience rather than the owner of it.... Read On

The airline that carries its heart on its planes

Not every organisation is marketing- and communication-minded but those that are tend to drive this function on a continuous basis. They advertise, promote or brand regularly, and some of the variables are the extent of the budget, the channels of communication and the market messages. Why then do companies take a different approach to organisational health, people and culture?... Read On

Can entrepreneurs culture culture?

I used to think that a corporate culture was last on the list of things that a business owner or entrepreneur needed to concern themselves with. It was something that just happened. It was a soft metric that was a lag indicator on the balanced scorecard of the business. Today however my opinion has changed.... Read On

Discovering Digital: The Prologue

For a long while now, I’ve been incessantly grappling with the concept of the digital world and what it can do for us. I had decided to focus on how brands utilize this virtual space to interact with all their stakeholders in an attempt to add significant value, as well as to strengthen the relationships those brands have with the aforementioned audience. Initially, all I was looking to accomplish was to establish a firm enough grasp on this idea so that I could successfully write a blog post or two.... Read On

Putting the service back into public

Our return to 2016 has been greeted by a plethora of political, economic, social and, ultimately, public service issues. In the lead-up to municipal elections this year, we can only expect this to be exacerbated as the ruling party continues to pretend that it services the public and convinces us how well it has done. Political commentary is not the focus of this column, however, so I will stick to my knitting and make the connection to the concept of public service at a more tactical level.... Read On

The evolution of brand communications

In a world where advances in technology have allowed us to become more connected than we have ever been; society finds itself in a position where we are beginning to lose the amount of real interaction we have with each other, and instead we opt to connect with each other digitally through social media. This means that the manner in which brands go about communicating with their consumers has also had to adapt and evolve with the times in order to stay relevant. Over the past few years, brands have had to rethink their communications campaign strategies and the channels of communication they utilise to engage with their consumers.... Read On